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By definition a pheromone is a chemical transported outside the body that has the potential to evoke certain responses in another individual of the same species. They were first identified in 1959 in animals as chemicals that attract the opposite sex and initiate mating behavior. Women who have used pheromones report many positive effects in their social and business lives. They report feeling much more confident, more relaxed. They have more contact with men, are approached more by men, have more affectionate contact with husbands and boyfriends. Women in the sales field even report an increase in sales. 0.34 oz.