Simply Smooth products use the highest quality, purest keratin
derived from botanicals and human hair. Using TWO types of quality
keratin increases the performance of the treatment. Keratin from human
hair goes further into the cuticle than other forms of keratin derived
artificially or from animals. Keratin from botanicals have bigger
molecules that sit outside the cuticle and gently melt into it. Using
these two quality forms of keratin allows the formula to penetrate from
inside and out of the hair cuticle, providing better smoothing
performance through a natural, healthier process.
Advantages of
Keratin Smoothing:
As opposed to other smoothing processes like Japanese straightening,
Simply Smooth Keratin Treatment leaves hair healthy. Keratin is a
natural conditioner. The gentle Simply Smooth formula is also enriched
with vitamins from plants, apple pulp and vanillin (a single molecule
component isolated from vanilla). The formula is so gentle in fact,
hair can be colored or highlighted the same day. And unlike other
keratin treatments out there, Simply Smooth won't alter lighter shades
of color treated hair.
