Shaping the Future of Professional Hair Care Welcome to Alterna®, your destination for premium, results-oriented hair care. Try any of Alterna's exclusive formulas, and see why so many stylists, beauty editors and consumers have fallen in love with Alterna. Alterna, a real pioneer in hair care. Alterna was the first to pioneer enzymetherapy® to provide hair's essential building blocks...to use cosmetic hemp seed oil, a rich source of essential amino acids... to incorporate the luxury extract Caviar, a rich source of omega-3 fatty acids... to combine traditional eastern medicinal extracts with technological utilization of silk proteins, essential fatty acids, and enzymes... and the first to launch the world's most exclusive shampoo and conditioning system with nutrient-rich ingredients from around the world. Born from years of intensive research and development, Alterna's goal is to continually push the envelope by revealing the latest in hair care ingredients and technologies to shape the future of professional hair care. All Alterna Items Here are all the products in this category: 12 oz. Conditioner with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this concentrated, hydrating conditioner. $ 18.86 32 oz. Conditioner with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this concentrated, hydrating conditioner. $ 42.30 Hand Lotion with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this extravagant, ultra hydrating hand lotion that delivers immediate results. $ 16.20 Night Repair Eye Cream with Age-Control Complex by Alterna Caviar Reduces the appearance of fine lines. Diminishes dark circles. Prevents environmental damage. $ 54.00 Mousse with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this weightless, non-tacky, medium hold mousse. $ 17.10 Rapid Repair Spray with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this supercharged finishing spray with the strength to immediately transform the look of the hair. $ 23.52 12 oz. Shampoo with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this gentle, moisturizing shampoo. $ 17.10 32 oz. Shampoo with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this gentle, moisturizing shampoo. $ 37.58 Styling Spray with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this ultra light spray formulated with heat styling protection. $ 20.40 Styling Lotion with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this medium hold styling lotion formulated with heat styling protection. $ 16.65 Treatment Conditioner with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this intensive treatment that helps rebuild damaged hair. $ 22.88 Working Hair Spray with Age-Control Complex by Alterna Caviar Minimize the visible signs of aging with this ultra dry flexible hold hair spray that provides long lasting style support. $ 21.60 Styling & Nutritive Crème Gel by Alterna Classic A medium hold styling aid that combines the hold of a gel with the moisture, shine and thermo-styling protection of a conditioner. $ 13.00 Volumizing Spray Leave-in Conditioner by Alterna Classic A weightless leave-in conditioner in spray form designed to give volume and provide conditioning agents to detangle and protect hair from thermo-styling damage. $ 11.98 Hemp Straight Shampoo with Photozyme Complex™ - Alterna® Enzymetherapy™ A gentle, sulfate free cleanser that delivers conditioning, radiance and protection simultaneously for wavy or curly hair. $ 19.00 Hemp Straight Conditioner with Photozyme Complex™ - Alterna® Enzymetherapy™ Provides maximum conditioning agents, radiance and protection for wavy or curly hair. $ 21.00 Hemp Straightening Balm with Photozyme Complex™ - Alterna® Enzymetherapy™ A thermal-styling crème gel that effectively straightens wavy or curly hair. $ 12.90 10.1 oz. Anti-Dandruff Conditioner by Alterna Hemp Seed This light, crème based formula rebalances moisture levels in the hair for added strength, softness and manageability. $ 16.06 16.9 oz. Anti-Dandruff Conditioner by Alterna Hemp Seed This light, crème based formula rebalances moisture levels in the hair for added strength, softness and manageability. $ 18.36 Split Ends Reconstructor by Alterna Hemp Seed Seals split ends while providing luster and gentle styling control. $ 12.75 Deep Conditioner with Photozyme Complex™ by Alterna Hemp Seed A concentrated nourishing conditioner designed to help reconstruct and strengthen dry, damaged hair. $ 19.00 Hair Concrete by Alterna Hemp Seed An ultra hard hold, matte-finish, clay wax for extreme styling. $ 15.30 10.1 oz. Hydrating Shampoo for Dry/Damaged Hair with Photozyme Complex™ by Alterna Hemp Seed A gentle moisture-rich shampoo designed to restore strength and moisture levels in extremely dry, thick or damaged hair. $ 13.80 16.9 oz. Hydrating Shampoo for Dry/Damaged Hair with Photozyme Complex™ by Alterna Hemp Seed A gentle moisture-rich shampoo designed to restore strength and moisture levels in extremely dry, thick or damaged hair. $ 17.33 32 oz. Hydrating Shampoo for Dry/Damaged Hair with Photozyme Complex™ by Alterna Hemp Seed A gentle moisture-rich shampoo designed to restore strength and moisture levels in extremely dry, thick or damaged hair. $ 35.55 Maximum Hold Finishing Protectant by Alterna Hemp Seed A non-aerosol hairspray that provides long lasting hold to any style without stickiness. $ 11.04 Modeling Clay by Alterna Hemp Seed A maximum hold styling tool for extreme hold and structure. $ 14.16 10.1 oz. Restorative Conditioner for Normal to Dry Hair with Photozyme Complex™ by Alterna Hemp Seed A naturally balanced crème-based conditioner that delivers light conditioning for increased manageability. $ 15.40 10.1 oz. Shampoo for Normal to Dry Hair with Photozyme Complex™ by Alterna Hemp Seed A daily balancing shampoo designed to cleanse without stripping hair of its vital moisture. $ 13.80 16.9 oz. Shampoo for Normal to Dry Hair with Photozyme Complex™ by Alterna Hemp Seed A daily balancing shampoo designed to cleanse without stripping hair of its vital moisture. $ 15.97 32 oz. Shampoo for Normal to Dry Hair with Photozyme Complex™ by Alterna Hemp Seed A daily balancing shampoo designed to cleanse without stripping hair of its vital moisture. $ 32.78 8.5 oz. Shine Conditioner with Photozyme Complex™ by Alterna Hemp Seed An ideal conditioner for all types of hair now with Alterna''s Photozyme Complex™ to combat color fade. $ 17.42 32 oz. Shine Conditioner with Photozyme Complex™ by Alterna Hemp Seed An ideal conditioner for all types of hair now with Alterna''s Photozyme Complex™ to combat color fade. $ 35.48 10.1 oz. Shine Shampoo with Photozyme Complex™ by Alterna Hemp Seed This fragrant rich daily shampoo now with Alterna''s Photozyme Complex™ to combat color fade, helps restore shine and luster to all types of hair while showering it with antioxidants. $ 13.90 32 oz. Shine Shampoo with Photozyme Complex™ by Alterna Hemp Seed This fragrant rich daily shampoo now with Alterna''s Photozyme Complex™ to combat color fade, helps restore shine and luster to all types of hair while showering it with antioxidants. $ 32.78 Sculpting Putty by Alterna Hemp Seed An ultra creative styling tool to sculpt, spike and add texture to hair. $ 14.69 Sheer Pomade by Alterna Hemp Seed This multi-tasking, lightweight finishing pomade helps smooths, define and control hair while delivering volume and shine. $ 13.40 Spray Shine by Alterna Hemp Seed A luster enhancing spray that adds instant shine to any hair type. Cyclomethicone smooths cuticles for a dramatic increase in shine. $ 14.88 Spray Wax by Alterna Hemp Seed A unique aerosol spray wax that provides distinctive texture, volume and lift for dynamic dimension. $ 18.96 Straightening Starch by Alterna Hemp Seed A healthy alternative to the flat iron! Alterna''s Hemp Seed Straightening Starch gets hair stick-straight while providing serious heat styling protection. $ 16.00 Styling Mud by Alterna Hemp Seed A texturizing molding mud with anti-humectant properties is perfect for shaping wet or dry hair. $ 15.84 Styling Souffle by Alterna Hemp Seed A weightless, whipped styling tool that combines rich conditioning properties with a flexible, medium hold. $ 14.40 5.1 oz. Texturizing Glaze by Alterna Hemp Seed A creamy thermo-styling lotion that defines curls and waves while conditioning the hair. $ 13.20 8.3 oz. Texturizing Glaze by Alterna Hemp Seed A creamy thermo-styling lotion that defines curls and waves while conditioning the hair. $ 15.12 5.1 oz. Thickening Compound by Alterna Hemp Seed A creamy gel that delivers volume and control during styling and blowouts. $ 15.81 8.3 oz. Thickening Compound by Alterna Hemp Seed A creamy gel that delivers volume and control during styling and blowouts. $ 22.10 Volume Lock by Alterna Hemp Seed A maximum hold aerosol spray that gives hair instant volume and firm yet touchable hold. $ 17.28 12 oz. Curls Conditioner by Alterna LIFE To hydrate and fortify dry, weakened hair and tame frizz. $ 18.28 32 oz. LIFE Curls Conditioner by Alterna To hydrate and fortify dry, weakened hair and tame frizz. $ 41.40 Curls Shape Activator by Alterna LIFE Provides dramatic definition, shape and control to curly hair while eliminating frizz. $ 16.40 12 oz. Restore Conditioner For Thinning Hair by Alterna LIFE A powerful restorative treatment conditioner containing the exclusive Nutrozyme Complex™. $ 23.76 12 oz. Restore Shampoo For Thinning Hair by Alterna LIFE A gentle, sulfate-free restorative treatment shampoo containing the exclusive Nutrozyme Complex™. $ 20.88 Life Restore Scalp and Follicle Extra Strength Serum For Thinning Hair A super charged, leave-in treatment for thinning hair. For best result, the serum should be applied daily, either morning or evening. $ 29.30 Straight Radiant Finishing Lotion by Alterna LIFE Finish your style with luminous brilliance. This nutritive lotion provides gentle control and a healthy finish while imparting radiant shine. $ 19.50 12 oz. Volumizing Conditioner for Fine and Thin Hair by Alterna LIFE A light creamy conditioner that seals in moisture while restoring shine, manageability and overall radiant hair health. $ 16.47 32 oz. Volumizing Conditioner for Fine and Thin Hair by Alterna LIFE A light creamy conditioner that seals in moisture while restoring shine, manageability and overall radiant hair health. $ 39.10 Volumizing Flex-Hold Hair Spray for Fine and Thin Hair by Alterna LIFE A high-performance, non-aerosol hair spray that provides superior yet flexible hold. $ 17.55 Volumizing Leave-In Conditioner for Fine and Thin Hair by Alterna LIFE A heat activated conditioner designed to work with the heat of a blow dryer to condition and protect the hair. $ 14.20 12 oz. Volumizing Shampoo for Fine and Thin Hair by Alterna LIFE A gentle lightweight formula that cleans the hair and promotes healthy keratin formation for optimum thickness and volume. $ 15.39 32 oz. Volumizing Shampoo for Fine and Thin Hair by Alterna LIFE A gentle lightweight formula that cleans the hair and promotes healthy keratin formation for optimum thickness and volume. $ 35.70 Volumizing Spray Gel for Fine and Thin Hair by Alterna LIFE A lightweight spray formula that provides the control of a gel with the styling ease of a spray. $ 16.15 Volumizing Spray Mousse for Fine and Thin Hair by Alterna LIFE This weightless, light to medium hold spray foam lifts hair at the root for dramatic body and long-lasting volume while powerful UV protectants defend against environmental damage and color fade. $ 17.10 White Truffle Luxury Conditioner Private Reserve by Alterna This exclusive formula provides the ultimate conditioning by combining Alterna''s enzymetherapy® with rare ingredients from around the world. $ 81.60 White Truffle Luxury Shampoo Private Reserve by Alterna A luxurious shampoo that combines Alterna''s enzymetherapy® with rare ingredients such as European White Truffle Oil to provide the most effective natural cleansing system. $ 62.40 12 oz. Volume Shampoo Anti-Aging by Alterna Caviar A gentle, sulfate free cleanser that provides weightless volume and hydration to fine, color-treated hair. $ 21.25 32 oz. Volume Shampoo Anti-Aging by Alterna Caviar A gentle, sulfate free cleanser that provides weightless volume and hydration to fine, color-treated hair. $ 42.50 12 oz. Volume Conditioner Anti-Aging by Alterna Caviar A lighweight conditioner that adds volume and nourishes fine, color-treated hair. $ 23.80 32 oz. Volume Conditioner Anti-Aging by Alterna Caviar A lighweight conditioner that adds volume and nourishes fine, color-treated hair. $ 47.60 Styling Spray Anti-Aging by Alterna Caviar A lightweight, medium-hold detangling tonic. $ 20.40 Polishing Serum Anti-Aging by Alterna Caviar A progressive, weightless serum that smoothes and adds brilliant shine to the hair. $ 22.10 Body Emulsion with SPF 8 by Alterna Caviar Alterna's Caviar Body Emulsion with SPF 8 is a creamy, luxurious lotion that moisturizes and protects the skin from the drying effects of aging and the environment. $ 20.20 10.1 oz. Repair Shampoo by Alterna Hemp Seed A gentle, sulfate free, daily cleanser designed to repair chemically-treated hair without diminishing moisture levels. $ 16.15 32 oz. Repair Shampoo by Alterna Hemp Seed A gentle, sulfate free, daily cleanser designed to repair chemically-treated hair without diminishing moisture levels. $ 38.25